Midterms Matter: You don’t have to be an election expert to help your community
There is a lot competing for our attention right now.
Work. Family. School. The news. And, increasingly, the midterm elections.
For most people, keeping up with an election isn't their full-time job. But figuring out when to register, what's on the ballot, where to vote, or whether something they saw online actually affects them shouldn't require hours of research.
That's why we created Midterms Matter. Midterms Matter is a nonpartisan initiative from In Good Company designed to make election information easier to understand, share, and act on.
No political agenda. No telling you who to vote for. Just clear nonpartisan info about what's happening, what it means for you, and what you may need to do next.
Voters don’t need more info. They need help making sense of it.
Earlier this year, we launched March Matters around the Texas primary elections.
The idea was pretty simple: instead of expecting every voter to go searching for election information on their own, what if we helped trusted leaders bring that information directly to the people who already know them?
Employers. Community leaders. Faith leaders. Chambers. Associations. Nonprofits. People and organizations that already communicate with Texans every day.
We created straightforward explainers, emails, graphics, FAQs and other tools leaders could easily share with their communities. And we learned something important along the way: People don't need more election info. They need clearer election info. They need someone to sort through the noise and tell them what actually matters.
So we're doing it again for the midterms.
From registration to Election Day, we simplify the process
Texas voters will head to the polls for the general election on November 3, 2026. The ballot includes federal, state and county offices, along with other races or measures that may vary depending on where you live.
Between now and then, Midterms Matter will help Texans navigate the process one step at a time.
We'll cover things like:
How to check your voter registration
Important election deadlines
What's actually on your ballot
How early voting works
Vote-by-mail information
Common voter questions
Changes or news that could affect how Texans vote
What to expect on Election Day
And when something complicated starts making headlines, we'll do what we always do: We'll simplify it.
We'll tell you what's happening. We'll explain what it means. And we'll give you the official resources you need to act.
Trusted leaders use our ready-to-share tools with their communities
Midterms Matter isn't only for individual voters. A big part of our work is helping organizations communicate with the people who already trust them. Maybe you're an employer wondering whether it's appropriate to send election information to employees. Maybe you lead a congregation or nonprofit and don't want your outreach to feel partisan. Maybe you run an association, chamber or community group and simply don't have time to become an expert on every election rule or deadline.
You don't have to. That's what we're here for. Our Midterms Matter toolkit includes ready-to-use emails, graphics, talking points, presentation slides and other resources you can copy, paste, customize and share. We do the research and simplify the information. You decide how and when to share it with your community.
You bring the trust. We bring the clarity.
We provide election information, not political persuasion
I want to be especially clear about this. Midterms Matter is nonpartisan. We aren't here to advocate for candidates or political parties. We aren't going to tell people how to vote. Our job is to make it easier for people to understand the process and participate if they choose to.
That distinction matters to me. There is already plenty of political content designed to persuade us.
Midterms Matter is designed to help answer the practical questions that can get lost underneath all of that politics.
Am I registered?
Is my address correct?
When does early voting start?
What's on my ballot?
Where do I go for an official answer?
What does this news story actually mean for me?
Those are the questions we're here to help answer.
Two ways to get started
Explore the website, starting with 5 Steps to Get Ready to Vote
Access the toolkit to share information with others.