March 3, 2026 decides who leads Texas.
Most voters don’t show up.
Why the primaries matter
The Texas primary elections decide who appears on the November ballot for Congress, the Legislature, and statewide offices. Yet only a small share of eligible voters show up. When participation is low, outcomes reflect the few, not the many.
We exist to change that.
participation
gap
More than 15 million Texans vote in November. Only a fraction participate in March.
This gap means:
Key leadership decisions are made before most people are paying attention
Communities with trusted messengers are underrepresented
Businesses, nonprofits, and faith communities miss an opportunity to support informed participation
March Matters focuses on awareness, timing, and turnout when it matters most.
49%
of the voting age population participated in 2024 General Elections
14%
of the voting age population participated in 2024 General Elections
Who We Are
Trusted Leaders Who Empower Others
March Matters is a nonpartisan coalition of business, faith, nonprofit, and community leaders across Texas. Coalition members share one belief: trusted relationships matter more than ads, algorithms, or headlines. The March Matters campaign helps you share simple, accurate information that encourages participation.
our goal
Turn out more texans in the primaries
By using trusted people and organizations to spread the word, we hope to educate and engage more registered voters to participate in voting on March 3, 2026.
how you can help
free communications toolkit
No endorsements.
No fundraising for candidates.
Just turnout, education, and civic responsibility.
March Matters toolkit includes:
Key Texas primary dates and deadlines
Ready to share messages and graphics
Guidance for workplaces, congregations, nonprofits, and groups
Ideas for encouraging participation without being political
Whether you lead a company, manage a team, run a nonprofit, or serve a community, you already have influence. We help you use it responsibly.
get your organization involved
Workplaces
Empowering Texas businesses and their employees with nonpartisan resources to understand and participate in elections.
Nonprofits
Partnering with local organizations to educate and mobilize their communities to vote.
fAITH
communities
Equipping faith communities with resources to encourage civic participation with nonpartisan integrity.