Be a Trusted Guide This March
You don’t have to be an expert
March primaries often sneak up on us. Many Texans do not realize an election is happening until it is already underway. You can fix that!
As a March Matters Champion, you can:
Share simple voting information
Point people to official, nonpartisan sources
Reduce confusion and last minute stress
Help people feel confident about participating
You do not need a large platform. You just need people who trust you.
How the toolkit works
The March Matters Toolkit is designed specifically to support you with:
Step-by-step voting guide you can share
Ready-to-use messages and graphics
Organizational calendar for key dates and reminders
Templates for email, social media, posters, and text
Simple tools to measure reach and engagement
You do not have to start from scratch. Everything is prepared for you.
Ready to get started?
It’s simple!
Download the toolkit
Review the resources
Integrate the content into your channels and calendar
Track share metrics and engagement to see impact
97% of Texas House seats were decided in the 2022 Primaries Not in November
Why this matters now
In Texas, primaries decide most leadership long before November. When organizations step in early, they help expand participation and strengthen collective voice.
People are more likely to act when information comes from a source they already trust. That’s you!
WHY DON’T PEOPLE VOTE?
Primary candidates receive less media coverage, making it harder to find information about candidates.
Lack of Information
01
Most Texans don't realize primaries decide who represents them. They think November is what matters.
Lack of Awareness
02
There's cultural expectation to vote in November, but primaries don't get the same attention.
Less Social Pressure
03
WHY You should vote
Primaries Decide 90%+ of Races
Most Texas state house and senate members are decided in the primary, not the general election.
Your Vote Counts More
Most Texans don't realize primaries decide who represents them. They think November is what matters.
You Choose Who Represents You
Primaries let you decide which candidates appear on the November ballot—before the choice is made for you.
Ready to help others?
If this page helped you understand the March primary more clearly, it will likely help someone you know too. Download the toolkit and become a Trusted Guide this March.