March Matters is a nonpartisan civic education and participation initiative focused on Texas primary elections. The initiative helps Texans understand when primary elections occur, how the process works, and how to participate confidently using official, publicly available information.

March Matters does not endorse candidates, political parties, or policy positions. The initiative does not engage in persuasion, advocacy, or voter targeting. All resources are designed to be informational, neutral, and accessible to a broad audience.

March Matters operates by partnering with trusted institutions, including workplaces, faith communities, and nonprofit organizations, to share clear election information, key dates, and participation tools. All content is grounded in state election law and verified government sources.

Texas primary elections determine which candidates appear on the general election ballot for most federal, state, and local offices. In many districts, the primary election is the contest that effectively decides who will hold office.

Despite their importance, primary elections typically see much lower voter participation than general elections. When fewer people participate, election outcomes reflect a smaller portion of the electorate.

March Matters focuses on primaries because improving participation at this stage strengthens representational democracy. The initiative provides factual context so individuals can decide for themselves whether and how to participate.

March Matters is guided by three core principles: nonpartisanship, accuracy, and respect for individual choice.

Nonpartisanship means that March Matters does not support or oppose any candidate, party, or political ideology. Accuracy means that all information is sourced from official election authorities and regularly reviewed for updates or changes. Respect for individual choice means that participation is always voluntary, and no one is directed how to vote or whether to vote.

These principles shape all content, partnerships, and distribution strategies. Any materials or collaborations that do not align with these standards are not pursued.

Texas primary elections are administered by the state and occur in early March during election years. To participate, eligible voters must be registered by the state deadline and must choose which party’s primary they wish to vote in for that election cycle.

Texas operates an open primary system, meaning voters do not register by party affiliation. However, voters may only participate in one party’s primary per election cycle. If no candidate receives a majority of votes, a runoff election may be held.

March Matters provides neutral resources that explain these steps, highlight key deadlines, and direct voters to official tools to verify registration status, review ballots, and locate polling places. The initiative does not collect votes, influence selections, or replace official election administration.

March Matters is designed and operated as a strictly nonpartisan, educational initiative. The program does not endorse or oppose candidates, political parties, or policy positions, and it does not engage in voter persuasion or advocacy.

To ensure neutrality and compliance, all March Matters content is based on publicly available information from official election authorities, including the Texas Secretary of State. Information is reviewed regularly to reflect current election law, deadlines, and procedures. March Matters directs participants to official government tools for voter registration verification, ballot review, and polling location information rather than replicating or replacing those systems.

March Matters does not collect or store sensitive personal voter data, voting choices, or ballot selections. Any basic engagement data collected for program improvement or reporting is aggregated, nonpartisan, and unrelated to how an individual votes or whether they support a specific candidate or issue.

Partnerships with workplaces, faith communities, and organizations are structured to provide neutral civic education only. Partners are not required to promote participation, encourage specific behaviors, or share personal data. Participation is always voluntary, and individuals retain full autonomy over whether and how they engage in the election process.

These safeguards help ensure that March Matters reduces legal, reputational, and operational risk for partners while supporting informed civic participation.