March Matters is a campaign focused on increasing voter turnout and engagement in Texas Primary Elections It aims to inform and motivate Texans to participate in these elections, emphasizing their significance in shaping the state’s future.

Texas Primary Elections are crucial as they determine the candidates who will run the general election. The outcomes of these primaries influence the issues prioritized by winning candidates for the next 2-4-6 years. Only a small percentage of voters participate in these primaries, yet they have a significant impact on the state’s political and policy direction

March Matters is Texas-focused, non-partisan, and does not endorse any candidates. It is available to the public, including associations, organizations, and businesses, to promote voter participation in the primaries.

Texas has an open primary system where registered voters can participate in either the Republican or Democratic primary without declaring Party affiliation. However, once a ballot is cast in one, primary, voters cannot participate in the opposing primary or switch parties in the event of a run off.