Your Faith Family Trusts You
Civic engagement is an extension
of the care you already show.
Faith communities have always played a role in civic life. May Matters gives you simple, nonpartisan tools to help your congregation show up informed for the May 26 primary runoff — in ways that respect your community's diversity and protect your tax-exempt status.
Get the Faith Community Toolkit →Most of your congregation won't know this is happening.
The May 26 primary runoff shapes who represents your community for the next two years. But runoffs rarely make headlines. A simple, timely reminder from someone your congregation already trusts can make a real difference.
State and federal races effectively settled in the runoff — including those that shape education, healthcare, and community funding.
Runoffs draw less than half the primary's voters. Communities that show up have an outsized voice in who wins.
Congregants who aren't registered yet have until April 27 to get on the rolls. A reminder now can make the difference.
Bottom line: The May 26 runoff isn't the warmup. In most districts, whoever wins the runoff wins in November. Your congregation deserves to know it's happening — and you're uniquely positioned to make sure they do.
Your people listen to you.
Research consistently shows that people are far more likely to act on information from someone they already trust than from a campaign, an ad, or even the news. As a faith leader, you hold that trust in a way few others do.
Voters contacted by someone they personally know are up to 13 percentage points more likely to vote than those reached by a stranger or campaign volunteer.
Source: Center for Campaign Innovation / Donald Green, Columbia University
A brief announcement. A bulletin insert. A mention in your newsletter. These are small actions that carry real weight when they come from a trusted leader. May Matters gives you everything you need to do this simply, safely, and without taking any political position.
Nonpartisan. Safe. Your tax-exempt status protected.
We understand the responsibility faith leaders carry. May Matters is designed specifically to let you support civic participation without crossing into political advocacy — keeping your congregation, your mission, and your tax-exempt status fully protected.
Every piece of May Matters content is focused on participation, not persuasion. We never mention candidates, parties, or how anyone should vote. Neither will you by sharing our content.
All materials stay well within the boundaries of what 501(c)(3) organizations can share. The toolkit includes a clear one-page guide so your team knows exactly where the lines are.
Your community holds a range of political views. May Matters content is written to be genuinely neutral — helpful to everyone, alienating to no one.
A single bulletin announcement or a multi-week campaign — it's entirely your call. The toolkit works at every level of involvement.
Fit it into what you already do.
You don't need a new program. The most effective ways to help are often the simplest — using the channels your congregation already opens and trusts.
A brief mention during your service or gathering. The toolkit has a 30-second script ready to use — clear, nonpartisan, and easy to deliver naturally.
A short paragraph with key dates and a link to VoteTexas.gov. The toolkit has this copy pre-written for print bulletins and email newsletters.
Graphics and captions sized for Facebook and Instagram, ready to post. Nonpartisan, clear, and designed to inform rather than persuade.
A brief, optional gathering to walk through what the runoff is, who can vote, and how to prepare. The toolkit has a full facilitation guide — no political experience needed.
Everything's already built.
The May Matters faith community toolkit gives your team everything it needs to share clear, nonpartisan runoff information with your congregation. Nothing to write, design, or fact-check from scratch.
A 30-second nonpartisan script for announcing the runoff during a service, meeting, or community gathering.
Ready-to-drop-in text for print bulletins and email newsletters. Written to inform, not persuade.
Ready-to-post images and captions for Facebook and Instagram. Nonpartisan, on-brand, no design work required.
Every deadline in one place with one-click calendar downloads for you and your congregation to use.
A step-by-step facilitation guide for hosting an optional voter information session with your community.
A one-page reference covering what May Matters content does and doesn't do — and why it's safe for 501(c)(3) organizations to share.
In Good Company
In Good Company is a nonpartisan nonprofit that helps organizations share trusted, local civic information with their networks. May Matters is powered by their civic engagement platform — used by faith communities, businesses, and nonprofits across Texas to reach people with clear, nonpartisan election information.
Ready to support your congregation?
Tell us about your community and we'll send you the right resources. Takes less than two minutes.
Partner spotlight
Texas impact
Texas Impact is a nonpartisan, faith-based nonprofit that equips people of faith with trusted information to engage thoughtfully in public life.
For decades, Texas Impact has worked across religious traditions to help congregations understand civic processes, reduce confusion, and participate in ways that reflect their values. Their approach centers education, dialogue, and respect for diverse perspectives.
Through March Matters, Texas Impact helps faith communities share clear, accurate information about Texas primary elections so congregants can make informed decisions with confidence.