Your friends trust you
You don't need a platform.
Just a few people who trust you.
You don't need a platform, a title, or a political opinion. You just need a few people who trust you. May Matters gives you the words to help them show up for the May 26 primary runoff.
Get the Toolkit →What's a runoff and why does May 26 matter?
Most Texans don't know the runoff is happening. Here's what they need to understand before May 26.
If no candidate clears 50% in March, the top two face off again. That second race is the runoff — and it's May 26.
Over 30 state and federal races will be effectively decided on May 26. In districts that lean heavily one way, the runoff winner almost always wins in November.
Runoffs typically draw less than half the voters of the original primary. That means a small number of people decide big races. Source: Texas 2036
Bottom line: The May 26 runoff isn't a formality. In most of these races, whoever wins the runoff goes on to win in November. Turnout is low. Every vote carries more weight. And most people just don't know it's happening — until someone tells them.
Your message lands differently.
Ads get ignored. Campaigns get tuned out. But a text from a friend? That's different. Research consistently shows that personal outreach from someone you know is one of the most effective ways to get people to participate in an election.
Voters contacted by someone they personally know are up to 13 percentage points more likely to vote than those reached by a stranger or campaign volunteer.
Source: Center for Campaign Innovation / Donald Green, Columbia University
That effect is bigger than door-to-door canvassing. And it doesn't require anything more than a text or a quick mention before a meeting. You already have the reach. May Matters gives you the words.
Here's what you can actually do.
No political experience needed. No extra time. Pick one and you've already made a difference.
Most people miss the runoff because they don't know it's happening. Send one text with the date. That's it. The toolkit has pre-written messages ready to copy and paste.
"Hey — heads up there's a Texas runoff election on May 26. Just wanted to make sure you knew!"A single social post from someone people follow goes further than you'd think. The toolkit has ready-to-share graphics and captions sized for Instagram, Facebook, and text.
"May 26 is the Texas primary runoff. 30+ races on the line. Way fewer people vote than in March. Your vote counts more."A casual mention before a dinner, a group chat, a neighborhood meeting. You don't have to make it a big deal. Just say it. People who hear about an election from a trusted source are far more likely to show up.
"Are y'all voting in the runoff on May 26? I'm going to early vote May 18–22."Everything's already built.
You don't have to start from scratch. The May Matters toolkit has everything you need to share clear, nonpartisan runoff information with the people in your life.
Copy-paste texts, emails, and social captions for every stage of the campaign. Written for real people, not campaigns.
Ready-to-post social images sized for Instagram, Facebook, and Stories. Nonpartisan, on-brand, no design work required.
Every deadline in one place — registration, mail ballot, early voting, and Election Day — with one-click calendar downloads.
Plain-language answers to the most common runoff questions: who can vote, how to register, where to go, and what to bring.
Ready to help your people show up?
Tell us a little about yourself and we'll send you the right resources. Takes less than two minutes.