Low Turnout. High stakes.
Why the May 26
Runoff Matters.
Runoffs don't get much attention. No big ad campaigns, no wall-to-wall coverage. But what happens on May 26 will shape who represents millions of Texans for the next two years. Here's why that's a bigger deal than most people realize.
Why most people miss it.
Runoffs are the least-attended elections in Texas. Most people either don't know they're happening or assume their vote won't matter. Both assumptions are wrong -- and the data makes that clear.
Here's what low turnout actually means: When fewer people show up, the votes that do get cast carry more weight. A small, informed group of voters can shape the outcome for everyone. That's not a reason to stay home. It's a reason to show up -- and to make sure the people you know show up too.
Why your voice carries weight.
Ads don't move people. Algorithms don't move people. People move people. When someone hears about an election from a friend, a colleague, or a leader they trust, they're far more likely to pay attention -- and to act.
of people trust someone they know as much as a scientist to tell them the truth. More than any ad, article, or algorithm.
That's exactly why May Matters exists. Not to tell anyone how to vote -- but to help trusted people in communities across Texas share clear, accurate information about the runoff with the people around them.
Employers, faith leaders, nonprofit directors, chamber executives, neighbors -- when people like you share what you know, it makes a difference. May Matters gives you the tools to do it easily, confidently, and without stepping into politics.