Your community Trusts You
You reach people others don't.
May Matters helps you use that.
Nonprofits serve communities that campaigns and ads never reach. May Matters gives you a ready-to-use, nonpartisan toolkit to help the people you already serve show up informed for the May 26 primary runoff — no advocacy, no political risk, no extra burden on your team.
Get the Nonprofit Toolkit →The people you serve have the most at stake.
The communities nonprofits serve are often the most directly affected by policy decisions — and the least likely to know a runoff election is coming. That gap is something your organization is uniquely positioned to close.
State and federal races effectively settled in the runoff — including those that shape education, healthcare, housing, and social services.
Runoffs draw less than half the primary's voters. Underrepresented communities have an outsized opportunity when trusted organizations mobilize them.
Of people trust someone they know over any ad or algorithm for election information. Your organization is that trusted source for the people you serve.
Bottom line: Runoff elections are often decided by a small, engaged group. When nonprofits step in early with clear, nonpartisan information, they help ensure the communities they serve have a voice in who represents them. May Matters makes that easy to do — without crossing into advocacy.
Your reach goes where others can't.
Campaigns target likely voters. Ads reach people who are already plugged in. Nonprofits reach everyone else — the people who need this information most and are least likely to stumble across it on their own.
Your email list, social following, and client relationships are a direct line to people who trust your organization. You don't need to build anything new.
People who tune out political messaging pay attention when it comes from an organization they already rely on. That credibility is rare — and powerful.
Civic participation aligns with almost every nonprofit mission. Helping people show up informed isn't a detour from your work — it's an extension of it.
No advocacy. No political risk. No extra burden.
We know your organization has a mission to protect, a board to answer to, and a community that holds diverse views. May Matters is built with all of that in mind.
Every piece of May Matters content is focused on participation only. We never mention candidates, parties, or ballot positions — and neither will you by sharing our content.
All materials stay well within the boundaries of permissible nonpartisan voter education for tax-exempt organizations. A one-page guardrails guide is included for your team.
Everything is pre-written, pre-designed, and ready to share. Drop it into your existing communications with no additional planning, research, or design work required.
All dates and voter information link back to VoteTexas.gov. Nothing invented, nothing partisan, nothing you'd need to verify before sharing with your community.
Start small. Scale as it fits.
There's no required level of commitment. Pick what works for your organization's capacity, culture, and community — any of these makes a real difference.
Add a runoff reminder to your newsletter, send one social post, or include a quick note in your next email to clients or constituents. The toolkit has all of this pre-written.
Send a dedicated email, run a series of social posts leading up to May 26, or add a voter resource page to your website. The toolkit has templates for all of these.
Host a voter information session for your clients or community, organize a group early voting trip, or partner with other local organizations to amplify reach. The toolkit includes guides for all of these.
Everything's already built.
The May Matters nonprofit toolkit gives your team everything it needs to share clear, nonpartisan runoff information with the people you serve. Nothing to write, design, or fact-check from scratch.
Copy-paste emails, newsletter copy, and social captions for every stage of the campaign. Written for community-facing audiences.
Ready-to-post social images sized for Facebook, Instagram, and Stories. Nonpartisan, on-brand, no design work required.
Every deadline in one place with one-click calendar downloads for you and your community to use.
A step-by-step facilitation guide for hosting an optional voter information session with your clients or community.
Web copy, printable flyers, and posters for waiting rooms, offices, and community spaces. Ready to use as-is or customized with your logo.
A one-page reference for your team covering what May Matters content does and doesn't do — and why it's safe for tax-exempt organizations to share.
In Good Company
In Good Company is a nonpartisan nonprofit that helps organizations share trusted, local civic information with their networks. May Matters is powered by their civic engagement platform — used by nonprofits, faith communities, and businesses across Texas to reach communities with clear, nonpartisan election information.
Ready to reach your community?
Tell us about your organization and we'll send you the right resources. Takes less than two minutes.
march matters Partner spotlight
Texas impact
Texas Impact is a nonpartisan, faith-based nonprofit that equips people of faith with trusted information to engage thoughtfully in public life.
For decades, Texas Impact has worked across religious traditions to help congregations understand civic processes, reduce confusion, and participate in ways that reflect their values. Their approach centers education, dialogue, and respect for diverse perspectives.
Through March Matters, Texas Impact helps faith communities share clear, accurate information about Texas primary elections so congregants can make informed decisions with confidence.