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2026 Texas Primary Runoff Elections

Everything you need to spread the word. Grab it. Share it.


Messaging – May Matters Texas Toolkit
Your Communications, Stage-by-Stage

Pick your audience. Follow the flow.

One message per stage — copy it, send it, done.

Step 1Share You've Joined
Email or Internal Comms

Our team cares deeply about the communities we serve. That's why I'm participating in May Matters, a nonpartisan effort to help people better understand Texas's May 26 primary runoff elections.

I'm not here to influence how anyone votes. My goal is to ensure our team has access to clear, credible information so each person can participate if they choose.

Learn more: marchmatters.org #MayMatters

Step 2Educate Your Network
Now
Email or Internal Comms

Primary runoff elections determine which candidates advance after the March primaries. These elections help shape the policies, economy, and communities where we live and work.

Here in Texas, if no candidate gets more than 50% of the vote in a March primary race, that race moves to a runoff in May. The top two candidates from March then face off.

For clear, official guidance on registration, voting options, and key dates, visit votetexas.gov

This message is for informational purposes only and doesn't support or oppose any candidate or party.

Before April 27
Email or Internal Comms

The May 26 runoff is closer than you think, and April 27 is the last day to register. Five minutes of planning now means no scrambling later. Check your registration and find your polling place: marchmatters.org #MayMatters

May 18–22: Early Voting
Email or Internal Comms

Early voting for Texas's May 26 primary runoff is open May 18–22. If your schedule makes Election Day difficult, this is your window. Find locations and hours: votetexas.gov #MayMatters

2–3 Days Before May 26
Email or Internal Comms

Texas's primary runoff is almost here. If you're planning to participate, take a moment to confirm your polling place and hours before Election Day: votetexas.gov #MayMatters

May 26: Election Day
Email or Internal Comms

Today is Texas's primary runoff election. If you're participating, polls are open 7am to 7pm. Find your polling place and details at votetexas.gov

Shared for informational purposes only. #MayMatters

Step 3Celebrate Success
After May 26
Email or Internal Comms

Texas's May 26 primary runoff is behind us. I want to take a moment to recognize everyone on our team who took time to participate or helped others feel prepared to do so.

Civic engagement is part of how we show up for our communities, and that reflects well on all of us. Thank you. See you at the next one. #MayMatters

Step 1Share You've Joined
Member Email or Newsletter

As leaders in our industry, we understand that the decisions made in Texas's primary runoff elections shape the environment in which we all operate. That's why I've joined May Matters, a nonpartisan initiative to help more Texans understand and participate in the May 26 primary runoff elections.

This isn't about telling anyone how to vote. It's about making sure our members have the information they need to participate confidently.

Learn more: marchmatters.org #MayMatters

Step 2Educate Your Network
Now
Member Email or Newsletter

Primary runoff elections shape leadership at the local and state level. These outcomes directly shape the business environment our members operate in.

Here in Texas, if no candidate gets more than 50% of the vote in a March primary race, that race moves to a runoff in May. The top two candidates from March then face off.

Official, nonpartisan information on registration, voting options, and key dates is available at votetexas.gov

This information is shared for awareness purposes only and doesn't represent an endorsement of any candidate or party.

Before April 27
Member Email or Newsletter

As professionals, we plan ahead. The May 26 primary runoff is no different, and April 27 is the voter registration deadline. A few minutes now to check registration and confirm voting details means no surprises on Election Day: marchmatters.org #MayMatters

May 18–22: Early Voting
Member Email or Newsletter

Early voting for Texas's May 26 primary runoff is open May 18–22. For members with demanding schedules, early voting offers more flexibility. Find locations and hours: votetexas.gov #MayMatters

2–3 Days Before May 26
Member Email or Newsletter

Texas's primary runoff is almost here. A quick check of your polling place and hours now ensures nothing gets in the way on Election Day: votetexas.gov #MayMatters

May 26: Election Day
Member Email or Newsletter

Today is Texas's primary runoff election. As civic-minded leaders, we encourage all members to participate if they choose. Official voting information: votetexas.gov

Shared for informational purposes only. #MayMatters

Step 3Celebrate Success
After May 26
Member Email or Newsletter

Texas's May 26 primary runoff is complete. Thank you to every member who took time to participate or helped spread clear, nonpartisan information ahead of the election.

Informed, engaged professionals make for a stronger civic culture and a stronger industry. We'll continue this work ahead of the next election. #MayMatters

Step 1Share You've Joined
Email, Newsletter, or Bulletin

As a community, we show up for each other. I want to make sure we show up in May too.

I've joined May Matters, a nonpartisan education effort on the primary runoff elections, because I believe informed participation starts with trusted people sharing real information. Not ads, not campaigns, not politics. Just neighbors helping neighbors.

Learn more: marchmatters.org #MayMatters

Step 2Educate Your Network
Now
Email, Newsletter, or Bulletin

Texas's primary runoff elections happen after the March primaries and help determine which candidates move forward. The decisions made in these elections affect the well-being of our neighbors and the strength of our community.

Here in Texas, if no candidate gets more than 50% of the vote in a March primary race, that race moves to a runoff in May. The top two candidates from March then face off.

For clear, nonpartisan information, visit votetexas.gov

Before April 27
Email, Newsletter, or Bulletin

Participating in elections is one of the most direct ways our community shapes its future. Before April 27, take a few minutes to check your registration and make a simple voting plan: marchmatters.org #MayMatters

May 18–22: Early Voting
Email, Newsletter, or Bulletin

Early voting for Texas's May runoff is open May 18–22. Voting early is one simple way to show up for our community. Find locations near you: votetexas.gov #MayMatters

2–3 Days Before May 26
Email, Newsletter, or Bulletin

Texas's primary runoff is almost here. If you're planning to participate, now is a good time to confirm your polling place and hours: votetexas.gov #MayMatters

May 26: Election Day
Email, Newsletter, or Bulletin

Today is May 26, Texas primary runoff day. Participating is one of the ways we show up for each other and for the future of our community. Official voting details are available at votetexas.gov #MayMatters

Step 3Celebrate Success
After May 26
Email, Newsletter, or Bulletin

Texas's May 26 runoff is over, and our community showed up.

Thank you to everyone who voted, shared information, or helped a neighbor find their way. When trusted people show up for each other, the whole community is stronger. We'll keep going. #MayMatters

Step 1Share You've Joined
Email, Newsletter, or Social

Our work has always been about empowering the people we serve. That includes making sure our community has access to clear, accurate information about how to participate in elections.

We've joined May Matters, a nonpartisan effort to help Texans understand and prepare for the May 26 primary runoff elections.

Learn more: marchmatters.org #MayMatters

Step 2Educate Your Network
Now
Email, Newsletter, or Social

Texas's primary runoff elections help determine who makes decisions about issues that affect our communities. These elections influence the policies and resources that impact the people and communities we serve every day.

Here in Texas, if no candidate gets more than 50% of the vote in a March primary race, that race moves to a runoff in May. The top two candidates from March then face off.

For official, nonpartisan information, visit votetexas.gov

Before April 27
Email, Newsletter, or Social

The May 26 primary runoff is coming up, and the decisions made there affect the people and communities we serve every day. Help the people in your life make a simple voting plan before April 27: marchmatters.org #MayMatters

May 18–22: Early Voting
Email, Newsletter, or Social

Early voting for Texas's May runoff is open May 18–22. We encourage everyone in our community to take advantage of the flexibility early voting offers. Find locations near you: votetexas.gov #MayMatters

2–3 Days Before May 26
Email, Newsletter, or Social

Texas's primary runoff is almost here. Please help the people around you confirm their polling place and hours before Election Day. Every voice matters: votetexas.gov #MayMatters

May 26: Election Day
Email, Newsletter, or Social

Today is May 26, Texas primary runoff day. The people we serve have the power to shape who makes decisions about their lives and communities. Official voting details are available at votetexas.gov #MayMatters

Step 3Celebrate Success
After May 26
Email, Newsletter, or Social

Texas's May 26 primary runoff is complete. We're proud of every person in our community who took the time to participate, share information, or help someone else find their way.

Your participation matters, and we'll keep showing up alongside you. #MayMatters

Step 1Share You've Joined
Text or Social

Texas's May 26 primary runoff matters. I joined May Matters to help more people understand it. Join the nonpartisan network: marchmatters.org #MayMatters

Step 2Educate Your Network
Now
Text or Social

Primary runoff elections decide who moves forward after the March primaries. These races help decide who represents your community and makes decisions that affect everyday life.

Here in Texas, if no candidate gets more than 50% of the vote in a March primary race, that race moves to a runoff in May. The top two candidates from March then face off.

If you want to take a minute to get informed: marchmatters.org #MayMatters

Before April 27
Text or Social

April 27 is the last day to register for the May 26 runoff. Takes about five minutes. Do it now: marchmatters.org #MayMatters

May 18–22: Early Voting
Text or Social

Early voting for Texas's May 26 runoff is open May 18–22. Way less stressful than Election Day. Find your location: votetexas.gov #MayMatters

2–3 Days Before May 26
Text or Social

May 26 is almost here. Quick check. Do you know where you're voting? Takes 30 seconds: votetexas.gov #MayMatters

May 26: Election Day
Text or Social

It's May 26. Texas primary runoff is today. Go vote. Find your location: votetexas.gov #MayMatters

Step 3Celebrate Success
After May 26
Text or Social

Runoff elections don't get much attention. So thank you to everyone who showed up, shared something, or helped someone else figure it out.

It matters more than you think. #MayMatters


Before you hit send

Four things that make sharing more effective.

Make it personal

Add one sentence in your own words before the copy-paste message. Even "I wanted to share this with you specifically" changes how it lands.

Lead with why it matters

Start with the mission before the ask. People join causes before they commit to tasks. One line about why you care goes a long way.

Keep the bar low

Emphasize that even one share makes a difference. The ask is "get informed" not "do everything." People act when the first step feels small.

Follow up once

A single gentle follow-up a few days later doubles response rates. Something as simple as "Did you get a chance to look at this?" is all it takes.

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