Howdy, partners

The examples below are designed to make it easy to share accurate, nonpartisan information about the March primaries. Choose the tone that best fits your audience and organizational voice. Each option links to official election resources for verification and next steps.

Option 1: Straightforward and Informational

March primary elections determine who appears on the ballot in Texas. Many important local and statewide races are effectively decided during the primary, yet participation is often low.

To learn what applies to you, including registration status, key dates, and how to vote, visit the Texas Secretary of State’s official elections page:
https://www.votetexas.gov

Option 2: Workplace or Professional Audience

March primaries play an important role in shaping leadership across Texas, but many people are unsure what the process involves or which deadlines apply to them.

Employees and community members can find official information on voter registration, voting options, and election dates through the Texas Secretary of State:
https://www.votetexas.gov

Option 3: Community or Faith-Based Audience

Participating in elections is one way communities help shape the future of Texas. Primary elections take place earlier in the year and often determine which candidates move forward.

For official, nonpartisan information about the March primaries, including how and when to vote, visit the Texas Secretary of State:
https://www.votetexas.gov

Option 4: Friendly and Approachable

March primaries are coming up, and they matter more than many people realize. These elections often shape what appears on the ballot later in the year.

You can check your registration, find important dates, and learn how to vote using official state resources here:
https://www.votetexas.gov

Core Narrative (≈500 words)

March Matters is a nonpartisan civic education initiative designed to help Texans understand and participate confidently in primary elections. In Texas, many of the most consequential decisions about who governs the state are effectively made in March, not November. Yet primary elections consistently see far lower participation, largely because people are unaware of the timing, the rules, or what steps apply to them.

This gap is not about apathy. It is about information, access, and clarity.

March Matters exists to reduce confusion and remove friction so more Texans can engage at the moment when their participation has the greatest impact. The initiative focuses on trusted messengers, clear language, and practical tools that help people understand when primary elections happen, how to prepare, and where to find official information.

The campaign is intentionally nonpartisan. March Matters does not support or oppose candidates, political parties, or policy positions. Success is measured by increased participation and preparedness, not by electoral outcomes. This approach allows employers, faith communities, membership organizations, and civic leaders to share accurate election information in a way that is safe, compliant, and trusted.

At the center of March Matters is a simple idea: fewer surprises lead to broader participation. When people know early that registration deadlines come before February, that early voting starts weeks before Election Day, and that primaries often decide who appears on the November ballot, they are more likely to make a plan that works for them.

March Matters provides partners with plain language explanations, key dates, copy and paste messaging, graphics, and planning tools that can be adapted to different audiences. The initiative also creates space for shared learning through optional coalition calls where partners exchange what they are seeing and what is working on the ground.

Texas has one of the lowest primary participation rates in the country, even as it continues to grow rapidly and diversify. When only a small share of the population participates, outcomes reflect a narrow set of voices. Increasing awareness and preparedness in March strengthens representation, accountability, and trust over time.

March Matters is about civic confidence. It helps Texans understand the process, confirm their registration, choose how and when to vote, and feel prepared rather than rushed or uncertain. Participation always remains a personal choice. Our role is to make sure that choice is informed.

By meeting people where they are and focusing on clarity instead of pressure, March Matters helps more Texans show up when it matters most.

Short Narrative (≈150 words)

March Matters is a nonpartisan initiative helping Texans understand and prepare for primary elections. In Texas, many important races are effectively decided in March, yet participation in primaries is far lower than in November. This gap is driven less by disinterest and more by confusion about timing, rules, and deadlines.

March Matters focuses on education, not advocacy. The campaign provides clear, trusted information about when primaries happen, how to check registration status, voting options, and key dates so people can participate with confidence. Employers, faith communities, and civic organizations use March Matters tools to share accurate information in ways that are compliant, accessible, and trusted.

The goal is simple: fewer surprises, more prepared Texans, and broader participation at the moment when decisions are being made. March Matters helps people understand the process early so participation feels manageable, informed, and intentional.

Ultra-Short Description (≈25 words)

March Matters is a nonpartisan effort helping Texans understand when primary elections happen and how to prepare, so more people can participate confidently when decisions are made.

You can use these posts as written or adapt them to your voice. Posting every message is not required. All content is nonpartisan and informational. Every post includes #MarchMatters.

1. Registration Deadline

Use in the days leading up to the voter registration deadline listed above

Option A (Community leader, calm)

March primaries are coming up, and one key step happens early.

If you plan to participate, now is a good time to check your voter registration before the deadline on Feb 2.

Official information is available here:
https://www.votetexas.gov
#MarchMatters

Option B (Short, Slack-friendly)

Heads up: voter registration closes Feb 2 for the March primaries in Texas.

https://www.votetexas.gov/register-to-vote/index.html
#MarchMatters

Option C (Email newsletter friendly)

The March primaries come earlier than many Texans expect.

One important early step is confirming voter registration by Feb 3.

Official info at VoteTexas.gov.
#MarchMatters

2. Early Voting Begins

Use on or just after the Early Voting start date

Option A (Reassuring)

Early voting for the March primaries is now open.

Early voting can offer more flexibility and fewer surprises.

Official voting locations and hours are available here:
https://www.votetexas.gov/voting/index.html
#MarchMatters

Option B (Friendly)

Early voting is underway for the March primaries in Texas.

If you like having options, this is a good time to check what’s available near you.

https://www.votetexas.gov/voting/index.html
#MarchMatters

Option C (Community voice)

Many Texans find early voting makes participation easier.

If that’s helpful for you, official early voting details are here:
https://www.votetexas.gov/voting/index.html
#MarchMatters

3. Make a Plan

Use mid–early voting period

Option A (Clear and supportive)

A little planning can make March primary election participation easier.

Taking time to review key dates, voting options, and what applies to you can help reduce last-minute stress.

We pulled helpful steps together here:
https://www.marchmatters.org/prepare-for-the-primaries
#MarchMatters

Option B

March elections sneak up on people.

A simple plan goes a long way.

Helpful info here when you’re ready:
https://www.marchmatters.org/prepare-for-the-primaries
#MarchMatters

Option C (Email version)

As the March primaries approach, many people find it helpful to make a simple voting plan.

March Matters has pulled together clear, nonpartisan guidance here:
https://www.marchmatters.org/prepare-for-the-primaries
#MarchMatters

4. Early Voting Ends / Election Approaching

Use 2–3 days before Election Day

Option A (Calm reminder)

As Primary Election Day in Texas approaches, it’s a good time to double-check voting hours and locations.

Official info at https://www.votetexas.gov

#MarchMatters

Option B (Short)

March primaries are here! Find your polling place:
https://www.votetexas.gov
#MarchMatters

5. Election Day – March 3

Use on Election Day

Option A (Neutral and supportive)

Today is Election Day for the Texas primaries. If you plan to participate, official voting hours and location details are available here:
https://www.votetexas.gov
#MarchMatters

Option B (Short and calm)

Election Day is here for the March primaries. Voting details: https://www.votetexas.gov
#MarchMatters

Option C (Community tone)

Today is March 3, the day Texas holds its primary elections. Participation is key! Official information:
https://www.votetexas.gov
#MarchMatters

6. Post-Election Appreciation

Use 1–3 days after Election Day

Option A (Grateful)

Thank you to everyone who took time to participate or help others stay informed during the March primaries.

Awareness and preparation matter.
#MarchMatters

Option B (Reflective)

March primaries often shape what comes next in Texas. More awareness and participation help strengthen representation over time.
#MarchMatters

Option C (Community-focused)

Thanks to those who stayed informed and engaged in the March primaries in Texas.
#MarchMatters

Post 1: Educational and Evergreen

Many Texas Elections Are Decided Before November

Most people think of Election Day as something that happens in November. In Texas, however, many of the most important decisions are made much earlier, during the March primary elections.

That timing surprises a lot of people. March primaries determine which candidates appear on the general election ballot, and in many districts, they effectively decide who will serve in office. Yet participation in March is consistently much lower than in November.

This gap isn’t about apathy. It’s largely about awareness. Many Texans simply don’t realize how important the March primaries are or what steps they need to take to participate.

That’s where preparation matters. Checking voter registration early, understanding voting options, and making a simple plan can reduce confusion and last-minute stress.

Official, nonpartisan election information is always available through the Texas Secretary of State at https://www.sos.texas.gov/elections.

We proudly joined March Matters, a nonpartisan effort focused on helping Texans understand the role of primaries and feel prepared when March arrives. You can find plain-language resources and planning tools at https://www.marchmatters.org/prepare-for-the-primaries.

Participation looks different for everyone, but awareness helps ensure fewer people are caught off guard when decisions are made.

Option 2: Community Leader Perspective

March Matters to Our Community

As an employeer/church leader/community organizer, I will never tell people how to vote. But leaders do play an important role in helping people understand when decisions happen and how to be prepared.

In Texas, many elections are shaped during the March primaries. When participation is low, outcomes reflect a narrower set of voices.

Helping people navigate this timing isn’t about politics. It’s about clarity.

Sharing accurate, nonpartisan information through trusted channels helps people participate with confidence, whether that means voting early, voting on Election Day, or simply understanding the process better.

Official election information is always available through the Texas Secretary of State at https://www.sos.texas.gov/elections.

I proudly joined March Matters supports to help support communities like ours by offering clear explanations, planning tools, and resources that make the March primaries easier to understand. Those resources are available at https://www.marchmatters.org.

Our goal is simple: fewer surprises, more prepared Texans, and broader participation in the moments that matter most.

Contact us if you want unique URLs or landing pages for your organization so we can help you track your impact.

Option 1: About March Matters

Most Texans think elections are decided in November. In reality, Texas primary elections in March determine who appears on the ballot and who leads the state.

March Matters is a nonpartisan campaign designed to help you understand why the primary matters and how to participate with confidence. The campaign provides clear information, key dates, and simple tools that reduce confusion and lower barriers.

Learn more at marchmatters.org.

Option 2: Casual and Actionable

We hear this all the time: “Wait… there’s an election in March?”

You’re not alone. March primaries often determine who appears on the ballot later in the year, yet participation is typically much lower. That timing gap means many people miss the moment when their voice can have the most impact.

That’s why we’re sharing resources from March Matters, a nonpartisan effort focused on helping Texans understand when primaries happen and how to be prepared.

If participating is something you’re considering, a few simple steps can help:

• Check your voter registration status

• Review key dates and voting options

• Make a simple voting plan that works for you

Clear, official election information is always available through the Texas Secretary of State:
https://www.sos.texas.gov/elections

March Matters also offers plain-language guidance and planning tools here:
https://www.marchmatters.org/prepare-for-the-primaries

This information is shared for awareness and preparation. Participation is always a personal choice.

Option 3: Early Voting or “Make a Plan” Moment

March primary elections are underway in Texas.

For many people, these elections feel unfamiliar or easy to miss, simply because they happen earlier than expected. A little planning can make participation feel much more manageable.

If you’re thinking about voting, it may help to:

• Confirm voting hours and locations

• Decide whether early voting or Election Day works better for you

• Review what may appear on your ballot

Official voting information is available through the Texas Secretary of State:
https://www.sos.texas.gov/elections

For those who want additional context about why March primaries matter and how to prepare, March Matters has gathered nonpartisan resources here:
https://www.marchmatters.org/prepare-for-the-primaries

Sharing this information so fewer Texans are surprised by when decisions actually happen.

Use the templates below as-is or adapt them to match your organization’s voice. All examples are nonpartisan and link to official election resources.

Email Option 1: Straightforward and Informational

March primary elections are coming up in Texas, and they play an important role in determining who appears on the ballot later in the year.

Many people are unsure what applies to them in a primary election, including registration status, key dates, and voting options. Official, nonpartisan information is available through the Texas Secretary of State.

You can find details on voter registration, election dates, and how to vote here:
https://www.sos.texas.gov/elections

This information is provided for awareness and education. Participation is always a personal choice.

Email Option 2: Workplace or Professional Tone

Texas primary elections take place earlier in the year and often shape which candidates appear on the general election ballot. Participation in primaries is typically lower, in part because the process can feel confusing or unfamiliar.

For employees and community members looking for clear, official guidance, the Texas Secretary of State provides nonpartisan information on registration, voting options, and important deadlines.

Learn more here:
https://www.sos.texas.gov/elections

This message is shared for informational purposes only and does not support or oppose any candidates or parties.

Email Option 3: Community or Faith-Based Audience

Primary elections are an early step in the election process and often determine which candidates move forward. Because these elections happen outside the November cycle, many people are unaware of the dates or what is required to participate.

For official, nonpartisan information about the March primaries, including how and when to vote, visit the Texas Secretary of State’s elections page:
https://www.sos.texas.gov/elections

This information is shared to help community members stay informed and prepared.

Email Option 4: Friendly and Approachable

March primary elections are coming up, and they matter more than many people realize. These elections often determine what appears on the ballot later in the year.

If you would like to check your registration status, review key dates, or learn about voting options, official information is available here:
https://www.sos.texas.gov/elections

Sharing for awareness and planning purposes.

OPTIONAL ADDITION

For additional nonpartisan context and planning tools related to the March primaries, you can also visit March Matters at [marchmatters.org].

A. March Primaries (General Awareness)

Text 1

Random heads up — Texas has elections in March, not just November. I didn’t realize how important the primaries were until recently. #MarchMatters

Text 2

I just learned most Texas races are basically decided in March. Wish someone had told me that sooner. Passing it along. #MarchMatters

Text 3

Not political, just timing related: March primaries matter a lot in Texas, but they sneak up on people. #MarchMatters

B. Registration Deadline Reminder (Before Feb 2)

Text 4

Quick reminder — voter registration for the March primaries closes Feb 2 in Texas. Worth checking if you’re registered.
https://www.sos.texas.gov/elections
#MarchMatters

Text 5

Heads up that Texas has an early registration deadline for March elections (Feb 2). I had to look it up myself.
https://www.sos.texas.gov/elections
#MarchMatters

Text 6

If March elections are on your radar at all, registration closes Feb 2. Official info here if helpful:
https://www.sos.texas.gov/elections
#MarchMatters

C. Early Voting Starts

Text 7

FYI early voting for the March primaries is open now in Texas. Sharing in case flexibility helps.
https://www.sos.texas.gov/elections
#MarchMatters

Text 8

Early voting started for March primaries. I like knowing there are options besides Election Day.
https://www.sos.texas.gov/elections
#MarchMatters

D. Make a Plan (Mid–Early Voting)

Text 9

March elections sneak up on people. I found this helpful for planning and dates:
https://www.marchmatters.org/prepare-for-the-primaries
#MarchMatters

Text 10

Sharing in case it’s useful — this breaks down March primary dates and options in plain language.
https://www.marchmatters.org/prepare-for-the-primaries
#MarchMatters

E. Election Approaching (2–3 Days Before)

Text 11

March 3 is coming up — if you’re participating, voting hours and locations are here:
https://www.sos.texas.gov/elections
#MarchMatters

Text 12

Friendly reminder that March primaries are this week. Official details here if you need them:
https://www.sos.texas.gov/elections
#MarchMatters

F. Election Day (March 3)

Text 13

Today’s the Texas primary election. Info on hours and polling places here if you’re looking:
https://www.sos.texas.gov/elections
#MarchMatters

Text 14

It’s March 3 — primary election day in Texas. Sharing the official info link just in case:
https://www.sos.texas.gov/elections
#MarchMatters

G. Post-Election Appreciation (1–3 Days After)

Text 15

March primaries don’t get much attention, so thanks to everyone who stayed informed or helped others do the same.

Text 16

Regardless of outcomes, more awareness around March elections is a good thing.

Contact us if you want unique URLs to track your participation with the campaign!

Post A

“Wait… there’s an election in March?” We hear that a lot. #MarchMatters is helping Texans understand and prepare for the March 3 primaries. Check it out: marchmatters.org

Post B

If March elections feel confusing, you’re not alone. That’s why we’re sharing trusted information with you. Start here when you’re ready:
https://www.marchmatters.org/prepare-for-the-primaries
#MarchMatters

Post C

In 2022, only four Texas House races were competitive in November. The rest were decided in March.
#MarchMatters marchmatters.org

Post D

Most people don’t skip March primaries on purpose. They just don’t realize how important they are. Learn more: marchmatters.org
#MarchMatters

Post E

March primaries shape who shows up on the November ballot in Texas.

More participation in March means leadership accountable to more Texans.

Simple idea. Big impact.

marchmatters.org
#MarchMatters

Post F

Thinking ahead makes the March primary elections easier.

A few small steps help:
✔️ Check your voter registration
✔️ Make a voting plan
✔️ Share clear info with friends

We pulled it together here:
https://www.marchmatters.org/prepare-for-the-primaries
#MarchMatters

Post G

As employers, faith leaders, and community organizations, we don’t tell Texans how to vote. We help them understand how to be prepared.

Learn more: marchmatters.org
#MarchMatters

Post H (Participation gap graphic)

November turnout vs. March turnout in Texas. Once you see the gap, it’s hard to ignore.
https://www.marchmatters.org/texas-primaries-problem
#MarchMatters

Post I (“Why primaries matter” graphic)

When participation is low, outcomes reflect the few, not the many. marchmatters.org
#MarchMatters

Post J

March elections sneak up on people. Our goal is fewer surprises and more prepared voters. marchmatters.org
#MarchMatters

1. Registration Deadline

Use in the days leading up to Feb 2

March primaries come earlier than many Texans expect, and one key step happens early.

If you’re thinking about participating, now is a good time to check your voter registration before the Feb 2 deadline.

Official information is here: https://www.sos.texas.gov/elections
#MarchMatters

2. Early Voting Begins

Use on or just after early voting starts

Early voting for the Texas March primaries is now open.

Many people find early voting offers more flexibility and fewer surprises.

Official voting locations and hours are available here:
https://www.sos.texas.gov/elections
#MarchMatters

3. Make a Plan

Use mid–early voting period

March elections sneak up on people. A simple plan can make participation feel much easier.

We pulled together clear, nonpartisan steps to help you get ready:
https://www.marchmatters.org/prepare-for-the-primaries
#MarchMatters

4. Early Voting Ends / Election Approaching

Use 2–3 days before Election Day

As Primary Election Day approaches in Texas, it’s a good time to double-check voting hours and locations.

Official details are available here:
https://www.sos.texas.gov/elections
#MarchMatters

5. Election Day – March 3

Use on Election Day

Today is March 3, the day Texas holds its primary elections.

If you plan to participate, official voting hours and location details are available here:
https://www.sos.texas.gov/elections
#MarchMatters

March Matters: Why Primary Elections Deserve Our Attention

By [Name], [Neighborhood or Community Role]

For many of us, a neighborhood becomes meaningful not because of a map or a name, but because of how people show up for one another.

In [Neighborhood Name], community is practical and visible. Neighbors lend a hand when something breaks. Meals appear when someone is under the weather. Conversations happen at parks, local businesses, and community events. Showing up is part of daily life.

That same spirit matters beyond block parties and potlucks. Civic life also depends on people choosing to show up.

On March 3, 2026, Texans will vote in the primary elections. Primary elections do not always receive the attention they deserve, but these elections play a major role in determining who represents us at every level of government.

Most voters are familiar with the November general election. Primary elections can feel more confusing or easier to overlook. One helpful way to think about primaries is like the early rounds of a tournament. Those early matchups quietly determine who advances to the final stage.

In Texas, the process works like this:

• March: candidates within each political party compete for office

• May: if no candidate earns more than 50 percent of the vote, the top two candidates advance to a runoff

• November: the winners from each party face off in the general election

Because many districts lean strongly toward one party, the primary election often determines the final outcome. Despite that reality, participation in Texas primaries remains very low.

In 2024, only about 14 percent of eligible voters participated in the Texas primaries. Primary voters also tend to skew older and more firmly aligned with one political party, which means many community voices are missing from the conversation.

As a member of the [Neighborhood Name] community, I want to help make participation easier for anyone who wants to be involved. Our organization is partnering with March Matters, a nonpartisan education coalition that provides free, plain-language information about Texas primary elections. March Matters explains how primaries work, which dates matter, and what voters can expect at the polls.

Neighbors who want to learn more can visit links.marchmatters.org/[custom-link].

Staying informed is another way neighbors show up for one another and for the communities we share. I hope to see many familiar faces out in the neighborhood and, if you choose, at the polls this spring.