A Texas sized effort to help people vote IN THE PRIMARIES

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Howdy, partners

Thank you for joining the March Matters coalition. Your organization now plays a key role in helping Texans understand why the March primary is a moment that shapes the state’s future.

  • March Matters is a coalition led initiative that gives Texans trusted, simple information about the primary elections. Our mission is to increase civic participation and accountability in Texas by turning one million more registered voters into primary voters by 2036 .

  • Most races in Texas are decided in March because most districts strongly favor one political party. Only four Texas House districts were competitive in November 2022. The rest were effectively decided in the primary election.

  • Research shows that Texans miss primaries because of four barriers:

    • Information barriers

    • Structural barriers

    • Engagement barriers

    • Cultural barriers

  • Winners in March decide the leaders who make decisions about things we care about like education, safety, health care, infrastructure, and affordability.

  • You are a trusted voice in the community. When your organization activates Texans, you help build a more representative electorate and a healthier civic culture.

How to Participate

Educate

Share March Matters facts, deadlines, and graphics so your community understands why the primary matters.

Host

Bring people together through a simple event or conversation that helps them get ready to vote.

share

Use your channels to share key dates and reminders that help people make a plan to vote.

Inspire

Lift up stories and wins from your community to inspire others and build momentum on Election Day.

Get Your Custom impact report

By joining our program, you gain a valuable bonus. Our team will share insights on how many people you reached, which activities drove engagement, and success stories we captured. This will help show impact and make improvements in future elections!

Contact us to learn more.

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Brand guide

to make your work simpler!

Your organization will make a bigger impact when every message looks and feels consistent with the campaign. This guide will provide guidance on colors, typography, logos, and layout to help keep your materials aligned with your brand and the coalition.

access our toolkit

follow these guidelines

do

  • Use approved March Matters content as provided.

  • Request March Matters review for substantial adaptations.

  • Share materials with their networks using official brand assets .

don’t

  • Alter content in a way that implies partisanship.

  • Use the March Matters brand for endorsement or persuasion activities.

  • Create messages referencing political parties, candidates, or advocacy positions.

What’s included in your toolkit

    • 24in x 18in

  • 11in x 8.5 US Letter Landscape

  • 4:5, 1:1, Social Stories, LinkedIn Banners

    Use #MarchMatters on all posts

  • 1200px x 900px

  • Provides our Texas inspired color palette and guidelines on how to use our branding.

  • Language you can use in your posts.

Creative

March Matters Toolkit by March Matters

Customizable asset Library

Build custom March Matters graphics with your messaging, colors, photos, and logo.

Key campaign dates

Your organization can focus on the civic moments that align with your culture, bandwidth, and communication rhythm. You do not need to use every date to make an impact. You only need to choose the moments that feel natural for your teams and build a simple plan around them. Our campaign calendar gives you a full view of the season so you can select the touchpoints that fit your goals.

  • First day to apply for a ballot by mail using Application for a Ballot by Mail or Federal Postcard Application.

    Mail-In Ballot Rules

    • If the envelope is not postmarked, it must arrive by 7 p.m. on Election Day, Tuesday March 3, 2026.

    • If the envelope is postmarked by 7 p.m. on Election Day, it can arrive until 5 p.m. on Wednesday March 4, 2026, which is the next business day.

    • Different rules apply for military and overseas voters. Please contact the Elections Division of the Office of the Texas Secretary of State at 1-800-252-VOTE (8683) for additional information.

  • Theme: Service, Reflection, Shared Purpose

    • Today we honor Dr. King by stepping into the power of community and shared responsibility.

    • MLK Day reminds us that change begins with ordinary people choosing to act.

    • Service connects us. Voting empowers us. Together, these actions move Texas forward.

    • Let this day spark the commitment that will guide us through March Matters.

  • Theme: Momentum, Unity, Clarity

    • March Matters begins now.

    • Today we begin a Texas-sized effort to help more people step up, show up, and vote.

    • The path to stronger civic participation starts right here.

    • When we move together, Texans win together.

  • Theme: Urgency, Belonging, Empowerment

    • Today is the last chance to get registered. Your voice deserves to be part of this moment.

    • Registration takes minutes. The impact lasts far longer.

    • If you want a say in what happens next in Texas, today is the day to take that step.

    • Invite someone else to register too. A small reminder can change a future.

  • Theme: Energy, Experimentation, Connection

    • Texas is full of civic energy this week. Try one new way to engage.

    • This is the stretch where awareness grows and momentum builds.

    • Share a reminder. Ask a question. Join a conversation. Small actions matter.

    • Tap into Friday the 13th, Valentines Day and other key cultural moments.

    • This period is to help Texans understand why primaries matter and how to get ready.

  • Theme: Leadership, legacy, Civic Responsibility

    • Presidents Day reminds us that leadership is important.

    • Choosing who represents us is one of the most powerful responsibilities we hold.

    • Honor the day by making your plan for early voting.

    • Democracy is not a spectator sport. Your participation shapes the future of Texas.

  • Theme: Activation, Choice, Ease

    • Early voting starts today. Texans can vote at any polling location in their county.

    • The easiest way to participate in the primary is to vote early.

    • Show up today. Show up this week. Show up when it works for you.

    • Every early vote builds momentum and strengthens our statewide effort.

  • Theme: Your Vote, Your Way, Before The Window Closes

    • Last chance to request a mail in ballot. If voting from home works best for you, today is the day to act.

    • A simple reminder can help someone participate who might otherwise miss the deadline.

    • Do not wait. Mail in ballot requests must be submitted by the end of today.

    • Share this with anyone who needs flexibility or support to make their voice heard this March.

    Mail-In Ballot Rules

    • If the envelope is not postmarked, it must arrive by 7 p.m. on Election Day, Tuesday March 3, 2026.

    • If the envelope is postmarked by 7 p.m. on Election Day, it can arrive until 5 p.m. on Wednesday March 4, 2026, which is the next business day.

    • Different rules apply for military and overseas voters. Please contact the Elections Division of the Office of the Texas Secretary of State at 1-800-252-VOTE (8683) for additional information.

  • Theme: Final Push, Urgency, Collective Action

    • Last call for early voting. If you want to avoid Election Day lines, this is your moment.

    • Every reminder today moves someone closer to participating.

    • Do not wait until tomorrow. Early voting closes tonight.

    • Help a friend or colleague make their plan before time runs out.

  • Theme: Pride, Self Determination, Texas Identity

    • Today Texans celebrate the spirit of independence and the power of collective choice.

    • Texas Independence Day reminds us that our voice shapes our future.

    • Honor the day by preparing for tomorrow’s primary.

    • Strong turnout is a Texas tradition worth building.

  • Theme: Celebration, Empowerment, Call To Action

    • Today is the day Texas decides what comes next. Every vote matters more in a primary.

    • Make your voice heard. Bring someone with you. Celebrate participation.

    • This is your moment to shape the November ballot and the future of the state.

    • Step up. Show up. Vote. Texas deserves the full strength of our voices.

MARCH MATTERS IN ACTION

  • IGC Institute

    Helping workplaces enable employees to votw, volunteer, and make an impact.

    Learn More

  • Texas impact

    Helping faith institutions share primary education with their communities.

    Learn More

  • "This work matters because primary participation shapes the future of Texas."

    — Policy Expert

  • "Reliable civic participation is essential for a strong economy and a strong state."

    — Business Leader

  • "March Matters strengthens our state by making voting easier, clearer, and more accessible for every community."

    — Nonprofit Leader

We’re here to help

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