Midterms Matter
We'll be back.
Texas needs you.
Thank you to every partner, organization, and community leader who helped Texans get clear, nonpartisan information during the March primary and May runoff. You showed up. It worked.
No ads. No jargon. No candidate endorsements. No political advocacy. Just trusted leaders helping their communities participate.
What we're working on now.
We built March Matters, May Matters, and more to make elections easier to understand and harder to ignore. Right now, our team is reviewing the data, gathering feedback from partners, and strengthening the model for the 2026 midterms. We're not just repeating what worked -- we're building something better.
Nonpartisan election explainers written in plain language -- no jargon, no spin, just what Texans need to know.
Emails, graphics, social posts, and event guides -- built for the channels your network already uses.
Tailored toolkits for employers, faith communities, chambers, nonprofits, and civic organizations.
Deeper analysis of what resonates, where engagement is strongest, and how trusted networks can be activated most effectively.
Fresh pathways for Texans to understand what's on the ballot and make a confident, informed plan to vote.
Who we are.
We're a nonpartisan civic education initiative built on a simple but powerful insight: when it comes to elections, people trust people they know -- not campaigns, not ads, not algorithms.
We equip trusted community leaders -- employers, faith leaders, chamber executives, nonprofit directors, and civic organizers -- with clear, practical tools to help their networks get informed and participate with confidence.
Our model is built for the reality that the challenge isn't just access to information -- it's knowing what to do with it. We translate complex election information into plain language that leaders can actually use, through the channels their communities already trust.
Everything we produce is 100% nonpartisan. We don't support or oppose any candidate, party, or political position. Our only goal is more Texans participating, more informed.
An initiative of In Good Company, funded in partnership with the Texas Impact Education Fund.
100% nonpartisan -- no endorsements, ever
No ads, no political advocacy
Trusted messenger networks, not algorithms
Built for community leaders, not campaigns
$0 in paid advertising spend
We make complex election information simple, accurate, and nonpartisan -- so every Texan can understand what's on the ballot and why it matters.
We give leaders the tools, language, and confidence to reach their own communities -- through the channels their people already trust.
We mobilize trusted messenger networks -- employers, faith leaders, chambers, nonprofits -- to turn information into action at the community level.
The model works.
Across the 2026 primary and runoff campaigns, trusted messengers reached Texans in every corner of the state -- with zero dollars in paid advertising. Here's what happens when communities lead.
in paid advertising spend. Every voter reached, every partner activated, every piece of content shared -- all through trusted networks and earned engagement.
organizations across Texas shared election information. Now, we're building a replicable model for every election.
Stay in the loop.
Texas Matters will return for the 2026 midterms with updated tools, new resources, and fresh ways to help Texans participate. Be the first to know when the next phase launches.