MAY Matters In Texas
Your community
trusts you.
Help them show up.
We give you real information about the May 26 primary runoff to help your network get informed and participate.
No ads. No jargon. No candidate endorsements. No political advocacy.
What's a runoff, anyway?
In Texas, winning a primary takes more than just getting the most votes. You need more than 50%. If nobody clears that bar, the top two candidates face off again in a runoff election. That second race is May 26. And in a state where many districts lean heavily one way, the party primary winner almost always wins in November. That means the runoff is often the real election.
You can vote in the same party's runoff. That's it. No extra steps.
You're still eligible. Pick either party's runoff and show up May 26.
The deadline is April 27. Check your status and register at VoteTexas.gov.
Why May 26 is the one that counts.
Most Texans miss the runoff for three reasons: they don't know when it is, they don't understand how it works, and they don't realize it shapes their daily life. That's what May Matters fixes.
drop in turnout from the March primary to the May runoff. The people who show up decide who represents your community.
Source: Texas 2036of people trust someone they know to tell them the truth about elections -- more than any ad, article, or algorithm. That person is you.
Source: 2024 Edelman Trust BarometerWhy the runoff matters: If no candidate gets more than 50% in a March primary race, the top two advance to a May runoff. With 30+ state and federal races on the line, the May 26 runoff isn't the warmup. It's the election. And with turnout this low, a small number of votes decides who represents your community for the next two years.
Here's how you help.
No political experience needed. No time commitment. Just communications that work -- built for the channels you already use to talk to your community.
Messages, graphics, key dates, and event guides -- all nonpartisan, all ready to go. Pick what fits your audience and your style.
Email, text, social, a quick mention before a meeting. Use the channels you already have. One message is enough to start.
When someone hears from a person they trust, they're more likely to act. Your network is already there. May Matters gives you the words.
Who are you bringing along?
Pick the role that fits and we'll give you exactly what you need.
Workplaces
Your team already looks to you. Sharing nonpartisan voting info is a simple extension of that -- and fits within any HR guardrails.
Find Your Toolkit → For Industry ExecutivesChambers & Associations
Your members rely on you for information that helps them operate and grow. Sharing nonpartisan voting info is a natural extension of the work you already do for them.
Find Your Toolkit → For Faith LeadersFaith Community
Your congregation trusts your guidance. Helping them navigate May 26 is an extension of the care you already show.
Find Your Toolkit → For OrganizationsNonprofits
You reach people others don't. A few shared messages through your existing channels can make a real difference this May.
Find Your Toolkit → For IndividualsFriends & Family
You don't need a big platform. You just need a few people who trust you. A text or a reminder goes a long way.
Find Your Toolkit →The dates that matter.
Registration Deadline
Mail Ballot Deadline
Early Voting Window
Primary Runoff Election Day
Who we are.
May Matters is a nonpartisan coalition of Texas leaders who believe one thing: people listen to people they know, not campaigns or ads. We equip trusted voices -- employers, faith leaders, nonprofit directors, and community organizers -- with simple tools to help their networks show up for the May 26 primary runoff.
We don't support or oppose any candidate, party, or political position. Our only goal is more Texans participating, more informed.
Funded by In Good Company and the Texas Impact Education Fund.
100% nonpartisan -- no endorsements, ever
No ads, no political advocacy
Built for trusted community leaders
Free toolkit -- everything ready to use
Weekly coalition calls every Tuesday 11am CT
marchmatters.org
Ready to bring your
network in?
Tell us a little about your role and we'll send you the right resources. Takes less than two minutes.