Your Members trust you

Chambers & Associations – May Matters Texas
For Chambers & Associations

Practical info your members want.
Delivered safely.

Your members look to you for information that helps them navigate civic and professional life. May Matters gives you a ready-to-use, nonpartisan toolkit to help them show up informed for the May 26 primary runoff — with no political risk to your organization.

Get the Member Toolkit →
Key dates
Apr 27 Registration Deadline May 15 Mail Ballot Deadline May 18–22 Early Voting May 26 Runoff Election Day
The reality

Your members are voters. Most won't know this is happening.

The May 26 primary runoff decides real races that affect your members' businesses, industries, and communities. But runoffs fly under the radar. A clear, timely reminder from a trusted source — like you — is often all it takes.

30+ Races decided May 26

State and federal races effectively settled in the runoff — including those that directly shape your industry's regulatory environment.

>50% Turnout drop from March

Runoffs draw less than half the primary's voters. A small group of engaged citizens decides who represents your members.

74% Trust a known source

Of people trust someone they know over any ad or algorithm when it comes to elections. Your organization is that source for your members.

Bottom line: Chambers and associations have always been trusted voices in their communities. Helping members participate in the May 26 runoff is a natural extension of that mission — and May Matters makes it easy to do without taking any political position.

Why you specifically

You're already a trusted civic voice.

You don't have to become a voter education organization. You already are one. Your members open your emails, read your newsletters, and look to you for guidance on issues that affect their work and their community.

You have the reach

Your member list is a direct line to business owners, professionals, and community leaders who vote and influence others around them.

You have the trust

Members receive your communications because they value your guidance. That same trust applies when you share clear, factual civic information.

You have the channels

Newsletter. E-blast. Member portal. Social media. You already have everything you need to get this information in front of the right people.

You set the level of involvement

One newsletter mention or a full member campaign — it's your call. The toolkit works at every level of commitment.

Many chamber and association leaders see civic education as a core part of their mission — not a political statement, but a service. May Matters gives you the tools to act on that without the risk.

Built for member organizations

Safe to share. Easy to stand behind.

We know protecting your organization's reputation and staying above the political fray is non-negotiable. May Matters is built with exactly that in mind.

No candidates. No parties. No positions.

Every piece of May Matters content is focused on participation only. We never mention candidates, parties, or ballot positions — and neither will you by sharing our content.

Designed for organizational use

Everything is written to fit within the communications norms of member-facing organizations. Share it as-is or adapt it to your voice — it stays safe either way.

Grounded in official sources

All dates and voter information link back to VoteTexas.gov. Nothing invented. Nothing you'd have to verify before sending.

Clear guardrails included

The toolkit includes a one-page guide for your communications team covering exactly what May Matters content does and doesn't do — so everyone is on the same page before you hit send.

Start where you are

Use the channels you already have.

You don't need a new program or a special campaign. The most effective starting point is almost always the communications your members already open.

1
Add a runoff reminder to your member newsletter

A short paragraph with key dates and a link to VoteTexas.gov. The toolkit has this copy pre-written and ready to drop in.

2
Send a dedicated e-blast to your member list

A standalone email focused on the runoff. The toolkit has a full template ready to customize with your organization's name and logo.

3
Post on your organization's social channels

Graphics and captions are ready to go, sized for LinkedIn, Instagram, and Facebook. One post reaches your entire following.

4
Add a resource to your member portal or website

A simple page or resource link pointing members to runoff information. The toolkit includes web copy and a voter checklist.

5
Mention it at an upcoming member event

A brief mention before a chapter meeting, luncheon, or networking event. The toolkit has a 30-second verbal script you can use word for word.

What you're getting

Everything's already built.

The May Matters member organization toolkit has everything your team needs to share clear, nonpartisan runoff information with your members. Nothing to write, design, or fact-check from scratch.

Member newsletter copy

Drop-in paragraphs sized for your newsletter format. Written for professional audiences, nonpartisan by design.

Full e-blast template

A complete member email ready to customize with your name and logo. Subject line, body copy, and CTA included.

Social media posts & graphics

Ready-to-post images and captions for LinkedIn, Facebook, and Instagram. Branded, nonpartisan, no design work required.

Key dates & calendar downloads

Every deadline in one place with one-click calendar downloads for you and your members to use.

Event talking points

A short verbal script for mentioning the runoff at member events. Nonpartisan, conversational, and easy to deliver naturally.

Nonpartisan guardrails guide

A one-page reference for your team covering what May Matters content does and doesn't do, and why it's safe to share.

May Matters is led by

In Good Company

In Good Company is a nonpartisan nonprofit that helps organizations share trusted, local civic information with their networks. May Matters is powered by their civic engagement platform — used by hundreds of chambers, associations, and businesses across Texas to reach members and communities with clear, nonpartisan election information.

Learn More →
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march matters Partner spotlight

In Good Company Institute

IGCI is a nonpartisan nonprofit.

They make it simple for managers to share trusted, local civic information that strengthens company culture and unites employees.

IGCI has specific election toolkits for HR, communications, employee resource groups and executives. As well as resources for employees in all 50 states.