Messaging – May Matters Texas Toolkit

2026 Texas Primary Runoff Elections

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Step 1 — Share You've Joined
Now Email or Internal Comms
Our team cares deeply about the communities we serve. That's why I'm participating in May Matters, a nonpartisan effort to help people better understand Texas's May 26 primary runoff elections. I'm not here to influence how anyone votes. My goal is to ensure our team has access to clear, credible information so each person can participate if they choose. Learn more: marchmatters.org #MayMatters
Step 2 — Educate Your Network
Now Email to Team
Primary runoff elections determine which candidates advance after no one won a majority in March. Participation is typically very low — but these races shape Texas leadership for years. For clear, official guidance, the Texas Secretary of State's office provides nonpartisan information on registration, voting options, and key deadlines: votetexas.gov This message is for informational purposes only and does not support or oppose any candidate or party.
Before April 27 Make a Plan
The May 26 runoff is closer than you think — and April 27 is the last day to register. Five minutes of planning now means no scrambling later. Check your registration and find your polling place: marchmatters.org #MayMatters
May 18–22: Early Voting Internal Comms or Email
Early voting for Texas's May 26 primary runoff is now open through May 22. If your schedule makes Election Day difficult, this is your window. Find locations and hours: votetexas.gov #MayMatters
2–3 Days Before May 26 Reminder
Texas's primary runoff is two days away. If you're participating, take a moment to confirm your polling place and hours before Election Day. Official info: votetexas.gov #MayMatters
May 26: Election Day Election Day
Today is Texas's primary runoff election. If you're participating, polls are open 7am–7pm and official voting details are here: votetexas.gov Shared for informational purposes only. #MayMatters
Step 3 — Celebrate Success
After May 26 Team Message
Texas's May 26 primary runoff is behind us. I want to take a moment to recognize everyone on our team who took time to participate or helped others feel prepared to do so. Civic engagement is part of how we show up for our communities — and that reflects well on all of us. Thank you. See you at the next one. #MayMatters
Step 1 — Share You've Joined
Now Member Email or Newsletter
As leaders in our industry, we understand that the decisions made in Texas's primary runoff elections shape the environment in which we all operate. That's why I've joined May Matters, a nonpartisan initiative to help more Texans understand and participate in the May 26 primary runoff elections. This isn't about telling anyone how to vote. It's about making sure our members have the information they need to participate confidently. Learn more: marchmatters.org #MayMatters
Step 2 — Educate Your Network
Now Member Email or Newsletter
Primary runoff elections play an important role in shaping leadership at the local and state level — and they directly affect the policy environment our members operate in. Official, nonpartisan information on voter registration, voting options, and key deadlines: votetexas.gov This information is shared for awareness purposes only and does not represent an endorsement of any candidate or party.
Before April 27 Make a Plan
As professionals, we plan ahead. The May 26 primary runoff is no different — and April 27 is the voter registration deadline. A few minutes now to check registration and confirm voting details means no surprises on Election Day: marchmatters.org #MayMatters
May 18–22: Early Voting Member Update
Early voting for Texas's May 26 primary runoff is now open through May 22. For members with demanding schedules, early voting offers more flexibility. Find locations and hours: votetexas.gov #MayMatters
2–3 Days Before May 26 Reminder
Texas's primary runoff is almost here. A quick check of your polling place and hours now ensures nothing gets in the way on Election Day: votetexas.gov #MayMatters
May 26: Election Day Election Day
Today is Texas's primary runoff election. As civic-minded leaders, we encourage all members to participate if they choose. Official voting information: votetexas.gov Shared for informational purposes only. #MayMatters
Step 3 — Celebrate Success
After May 26 Member Message
Texas's May 26 primary runoff is complete. Thank you to every member who took time to participate or helped spread clear, nonpartisan information ahead of the election. Informed, engaged professionals make for a stronger civic culture — and a stronger industry. We'll continue this work ahead of the next election. #MayMatters
Step 1 — Share You've Joined
Now Email, Newsletter, or Bulletin
As a community, we show up for each other. I want to make sure we show up in May too. I've joined May Matters, a nonpartisan education effort on the primary runoff elections, because I believe informed participation starts with trusted people sharing real information. Not ads, not campaigns, not politics. Just neighbors helping neighbors. Learn more: marchmatters.org #MayMatters
Step 2 — Educate Your Network
Now Newsletter or Email
Texas's primary runoff elections happen after the March primaries — and they often determine which candidates move forward. Many people in our community don't know the dates or what's required to participate. We're sharing this because we believe informed neighbors make stronger communities. Official, nonpartisan information: votetexas.gov
Before April 27 Make a Plan
Participating in elections is one of the most direct ways our community shapes its future. Before April 27, take a few minutes to check your registration and make a simple voting plan: marchmatters.org #MayMatters
May 18–22: Early Voting Community Message
Early voting for Texas's May runoff is open now through May 22. Voting early is one simple way to show up for our community. Find locations near you: votetexas.gov #MayMatters
2–3 Days Before May 26 Reminder
Texas's primary runoff is almost here. If you're planning to participate, now is a good time to confirm your polling place and hours: votetexas.gov #MayMatters
May 26: Election Day Election Day
Today is May 26 — Texas primary runoff day. Participating is one of the most meaningful ways we show up for each other and for the future of our community. Official voting details: votetexas.gov #MayMatters
Step 3 — Celebrate Success
After May 26 Community Message
Texas's May 26 runoff is over — and our community showed up. Thank you to everyone who voted, shared information, or helped a neighbor find their way. When trusted people show up for each other, the whole community is stronger. We'll keep going. #MayMatters
Step 1 — Share You've Joined
Now Email, Newsletter, or Social
Our work has always been about empowering the people we serve. That includes making sure our community has access to clear, accurate information about how to participate in elections. We've joined May Matters, a nonpartisan effort to help Texans understand and prepare for the May 26 primary runoff elections. We're sharing this because the people we serve deserve to have their voices heard. Learn more: marchmatters.org #MayMatters
Step 2 — Educate Your Network
Now Community Email or Newsletter
Texas's primary runoff elections happen after March — and they directly shape who makes decisions about the issues that affect our community most: education, health care, housing, and public safety. We're sharing this because we believe an informed community is an empowered community. Official, nonpartisan information: votetexas.gov
Before April 27 Make a Plan
The May 26 primary runoff is coming up — and the decisions made there affect the people and communities we serve every day. Help the people in your life make a simple voting plan before April 27: marchmatters.org #MayMatters
May 18–22: Early Voting Community Update
Early voting for Texas's May runoff is open now through May 22. We encourage everyone in our community to take advantage of the flexibility early voting offers. Find locations near you: votetexas.gov #MayMatters
2–3 Days Before May 26 Reminder
Texas's primary runoff is almost here. Please help the people around you confirm their polling place and hours before Election Day. Every voice matters: votetexas.gov #MayMatters
May 26: Election Day Election Day
Today is May 26 — Texas primary runoff day. The people we serve have the power to shape who makes decisions about their lives and communities. Official voting details: votetexas.gov #MayMatters
Step 3 — Celebrate Success
After May 26 Community Message
Texas's May 26 primary runoff is complete. We are proud of every person in our community who took the time to participate, share information, or help someone else find their way. The decisions made in this runoff will shape the policies and leaders that affect your lives for years to come. Your participation matters — and we'll keep showing up alongside you. #MayMatters
Step 1 — Share You've Joined
Now Social or Text
Texas's May 26 primary runoff matters. I joined May Matters to help more people understand it. Join the nonpartisan network: marchmatters.org #MayMatters
Step 2 — Educate Your Network
Now Social or Text
Here's something a lot of people don't know: if no one won a majority in the March primary, Texas holds a runoff in May. Those races decide who leads — and turnout is almost always low. Worth knowing before May 26: marchmatters.org #MayMatters
Before April 27 Make a Plan
April 27 is the last day to register for the May 26 runoff. Takes like 5 minutes. Do it now: marchmatters.org #MayMatters
May 18–22: Early Voting Text or Social
FYI — early voting for Texas's May 26 runoff is open now through May 22. Way less stressful than Election Day. Find your spot: votetexas.gov #MayMatters
2–3 Days Before May 26 Reminder
May 26 is almost here. Quick check — do you know where you're voting? Takes 30 seconds: votetexas.gov #MayMatters
May 26: Election Day Election Day
It's May 26. Texas primary runoff is today. Go vote. Here's where: votetexas.gov #MayMatters
Step 3 — Celebrate Success
After May 26 Social or Text
Runoff elections don't get much attention. So thanks to everyone who showed up, shared something, or helped someone else figure it out. It matters more than you know. #MayMatters

Before you hit send

Four things that make sharing more effective.

Make it personal

Add one sentence in your own words before the copy-paste message. Even "I wanted to share this with you specifically" changes how it lands.

Lead with why it matters

Start with the mission before the ask. People join causes before they commit to tasks. One line about why you care goes a long way.

Keep the bar low

Emphasize that even one share makes a difference. The ask is "get informed" not "do everything." People act when the first step feels small.

Follow up once

A single gentle follow-up a few days later doubles response rates. Something as simple as "Did you get a chance to look at this?" is all it takes.

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